Marketing

GENERAL SOURCES

• Dictionary of Marketing Terms (REF HF5415 .D4874 1995)
  The American Marketing Association's dictionary on marketing.  Short definitions on over 2,500 terms.
  
  
• Dictionary of Marketing Terms
  Free online access to Barron's 3rd edition (2000) marketing dictionary.
  
  
• Handbook of Marketing (REF HF5415 .H18665 2002)
  A collection of marketing essays arranged under 6 sections - Introduction, marketing Strategy, Marketing Activities, marketing Management, Special Topics, and Concluding Observations.  Detailed Table of Contents.
  
  
• The Advertising Age Encyclopedia of Advertising (REF HF5803.A38 2003)
  Three-volume print resource covering ad agencies (120 entries), advertisers/brands/campaigns (160 entries), people (47 entries) and other topics related to advertising. 
  
  
• The Informed Student Guide to Marketing (REF HF5415 .I53 2001)
  A-Z guide to over 400 marketing topics.
  
  
• MarketingTerms.com
  
  
• Marketing : the Encyclopedic Dictionary (REF HF5412 .M47 1999)
  Over 3,000 entries including both short (e.g., cognitive stage) and long entries (e.g., public relations). 
  

Revised by Stephen Fadel, 06/22/2008
© 2000-2008 Raymond H. Fogler Library