University Internet Reporter
Details U.S. consumer demographics affiliated with a wide range of products (e.g., heavy consumers of cookies) and brands (e.g., Keebler Chips Deluxe). Data are based on the Survey of the American Consumer, an in-person semi-annual survey conducted by Mediamark Research & Intelligence. Also provided is media usage data. Coverage is from 2005 to the present. Popups must be enabled. Database does not work with the browser Google Chrome.
Licensed number of simultaneous users: 5
Access to the database requires online registration. To register, complete the online form located here http://www.mriplus.com/site/register.aspx. You must register using a University of Maine email address with either the domain < @umit.maine.edu > or < @maine.edu >. Also, it's recommended using the Fogler Library address and phone number (5729 Fogler Library, Orono, ME 04469-5729. Tel. 207-581-1666). You will then receive a confirmation email.
Once registered, you can login to University Internet Reporter here http://www.mriplus.com/site/index.aspx. After entering in your email address and password, and clicking on the Login button, you should gain access to the MRI+, the search interface that houses University Internet Reporter. Select the link labeled "Mediamark Reporter" located towards the top of the screen.
Database Guide (pdf). For more assistance, contact the Business Reference Librarian Stephen Fadel at 581-3610 or email him at firstname.lastname@example.org
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