Raymond H. Fogler Library
America's greatest brands : an insight into 80 of America's strongest brands
Two-page profiles of popular brands. Annual publication available online. Volume 1 available in print (REF HD69.B7 A54 2001).
Collection of free online articles on branding.
Brands and their Companies/Companies and their Brands
Links over 390,000 consumer brands with over 120,000 companies. Also available in print (SciRef T223.V4 A25).
Online counterpart of the key marketing trade publication
(via LexisNexis Academic)
Coverage 1988 to present. Free searching also available via Dialog's
Encyclopedia of Major Marketing Campaigns, Volume 2
Updates volume 1 with 474 new essays on campaigns that occurred between the late 1990s and 2005. Earlier
Volume 1 available in print
Encyclopedia of Consumer Brands
(REF HF6415.3.E527 1994)
Print resource. Three volumes of essays on roughly 600 of the most popluar brands in the United States. Focus on major brands since 1950. Sample Pages:
Ocean Spray (pdf).
Free access to brand rankings and studies.
University Internet Reporter
Details U.S. consumer demographics affiliated with a wide range of products (e.g., heavy consumers of cookies) and brands (e.g., Keebler Chips Deluxe).
Database guide (pdf)
Business to Business
Short Marketing Research Instruction Videos
| | Revised: 04/09/2013
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