Marketing: US Consumers

Popular Resources

• American Factfinder
  Online access to U.S. census data.
  
  
• Best Customers: Demographics of Consumer Demand (online, pdf).  Table of contents.  Also available in print at REF BUS HC79.C6R87.
  
  
• Local Market Audience Analyst
  Online access to demographic overviews by Designated Market Area (DMA)/County, Experian Simmons Lifestyles data, and PRIZM Social Group and Lifestage Group data.  Works best with the Internet Explorer browser. 
  
  
• University Internet Reporter
  Details U.S. consumer demographics affiliated with a wide range of products (e.g., heavy consumers of cookies) and brands (e.g., Keebler Chips Deluxe).  Database guide (pdf).

Others

• Easy Stats
  Simplified search from from the U.S. Census Bureau.  Search by state, county, place, and congressional district.
  
  
• State and County QuickFacts 
  From the U.S. Census Bureau.
  
  
• New Strategist Guides
  • A to Z Guide to American Consumers: Quick Links to Free Demographics
    Print.  Table of contents.
    
    
  •  American Buyers: Demographics of Shopping
    Online. Table of contents.
    
    
  • The American Marketplace: Demographics and Spending Patterns
    Online.  Table of contents.
    
    
  • American Time Use: Who Spends How Long at What
    Online.  Table of contents.
    
    
  • The Baby Boom: Americans Born 1946 to 1964 Updated
    Online. 
    
    
  • Demographics of the U.S.: Trends and Projections New
    Online.
    
    
  • Generation X: Americans Born 1965 to 1976 Updated
    Online. 
    
    
  • The Millennials: Americans Born 1977 to 1994 Updated
    Online. 
    
    
  • Older Americans: A Changing Market Updated
    Online. 
    
    
• Richard K. Miller Online Guides
  • Casinos, Gaming & Wagering
    
    
  • Consumer Behavior
    
    
  • Consumer Use of the Internet & Mobile Web
    
    
  • Entertainment, Media & Advertising Market Research Handbook
    
    
  • Healthcare Business Market Research Handbook
    
    
  • Leisure Market Research Handbook
    
    
  • Restaurant, Food & Beverage Market Research Handbook
    
    
  • Retail Business Market Research Handbook
    
    
  • Sports Marketing
    
    
  • Travel & Tourism Market Research Handbook
    
    
• The Gallup Poll 
  Print source.  1935 - present.  Free search available here.