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Publicizing events, collections, acquisitions and services at UMaine's library 
-- Wednesday, August 31,  2005--

1.   Services
      A. "Attention is a limited resource." -Konrad Becker

Fogler Library is mounting a campaign to capture a greater portion of that precious resource this fall semester. In this effort, the Fogler Library Marketing Committee has developed a strategy for branding the library's identity, in part to promote the services and resources available to all our patrons.

A fresh visual identification will be offered in the form of the i3 campaign - a crisp campaign logo and test identity. With competing sources of information presenting themselves as equal to or better than the library experience, the i3 campaign focuses on the irreducible qualities of  Inquiry  Integrity  Insight  found in scholarly work.

While the internet offers a vast amount of information, without integrity it is worthless. A search engine cannot offer the expertise and alternate routes to information that a trained library staff can. The opportunity for substantive development of knowledge is present in the library environment as it is nowhere else. We want all our users to go somewhere, but start here.


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