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CMJ 367: Public Relations

If you need assistance with research for your assignments, please don't hesitate to contact your subject librarian, Jen Bonnet.

Assignment
Conduct research to support and enhance your regional and UMaine PR campaigns, as well as as your portfolio assignment.

Campaign’s target issue(s)/problem being addressed
-URSUS (library catalog)
Look for books on your topic, using keywords and/or subject terms

-Academic Search Complete
Look for journal articles on your topic, using keywords and/or subject terms

Media coverage of your topic or organization
-Maine Newsstand (local newspapers)
-Lexis Nexis Academic (national newspapers)
-Ethnic Newswatch (national newspapers from minority presses)
-Other newspaper databases

Target audience (demographics, values, opinions)

-Books or reports on your target audience (e.g., UMaine students, or the elderly, or the unemployed)
-iPOLL -> search for questions related to your topic from over 600,000 public opinion survey questions
-Government websites, such as Maine census (current population, income, poverty, employment) or Maine statistics on health data, economic concerns, crime statistics, and more
-UMaine topics - Special Collections records the history of the campus (and Maine more generally)
-The Pew Research Center - topics cover health, energy/environment, religion, science, millennials, and more

-Marketing research sites


Selected Books on Public Relations (in URSUS)
Additional databases for finding articles on your
  • Google Scholar - interdisciplinary in scope, with links to full-text library-licensed resources
  • OneSearch - books and articles; you may limit your search to scholarly articles and to Fogler resources
Citing your sources
Use the APA Citation Style

Using Fogler Library
Off-Campus Access
  • Check with the Circulation Desk to confirm that your MaineCard (207.581.1641) has been activated.
  • To use Fogler Library databases from off-campus, you will be prompted for your MaineStreet credentials.
  • If you are unable to login, check the Remote Access Troubleshooting page.
Where to Go for Assistance
Created by: Jen Bonnet | Revised: 01/30/2014
5729 Fogler Library
University of Maine
Orono, ME 04469-5729
Phone: 207-581-1661 | Fax: 207-581-1653
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The University of Maine
Orono, Maine 04469
207-581-1865